Tuesday, February 28, 2012

Email Marketing And Outsourced Telemarketing: Don't Let Common Stigmas Stop You

Software suppliers and developers are guaranteed to be tech-savvy. They'd have to be because common sense would tell you that you can't sell a product you yourself have little knowledge about the industry it's in. Speaking of which, it's no big surprise either that all those in the software industry make heavy use of more digital methods of marketing and business lead generation. These range from email marketing to creating an attractive website to give more additional information on the product.

B2B software is no exception. A simple google search will present you several websites for software applications for Business Intelligence, HR management, and other programs for enterprise management (some of then are even open source).

Because of this, there is a danger of depending too much these methods and neglecting more traditional and classical methods (e.g. media advertising, telemarketing, business cards) for back up.

Now why is this important? Aren't these methods discarded and neglected because of the very flaws that online and digital methods have managed to remedy?

The truth is that's not always the case. The flaws of one old method will always find a way to carry over to a new one. Telemarketing is often cited as a popular example of how abuse and misuse can stigmatize a practice. When you look at the MO of telemarketing scams, you'll notice a starking similarity in content when you compare the typical promises of saving money and raffle winnings to the content of web page ads stating that you won a certain prize.

Still, those aren't so much reasons to stop using them as they are to show you that no method is perfect. In fact, the best way is to try use different methods in effective combinations. That or outsource to a lead generation group that does!

Wednesday, February 22, 2012

Software Telemarketing Informs Clients of Updates

Updates. No matter what a piece of software does, updates are both inevitable and a constant need amongst computer users. Whether it's the patch update of an online game or a critical update for an anti-virus' database, all computer software will need updates in one form or another. Despite all the wonderful conveniences computers have given us, they're not prone to error. Bugs and glitches are always a guarantee in even the latest software. That is why updates have to be made on a regular basis.

For suppliers of an ERP software solution, the same rule applies. Now you might say the nature of such software means that updates come few and far in between but will admit that they come in large packages (like upgrades). Well, frankly, an upgrade is just simply a very large update. In fact, they're so large that it may be more advisable to use less automated means to inform your clients of something that big. Why is this so is because things like a simple e-mail could just end up in the spam filter. If your software has a means of telling it to them directly (like the way anti-virus programs do), that's even more so because they might have some questions they might want to ask about but can't because they know a computer can't answer them.

Your only chance would seem to lie in a bit of telemarketing. Now you might think ERP telemarketing is just something you used to get new software clients, not tell them about updates. Well you're forgetting that a lead can also be any client that's interested in doing further business with you. Thus, you'd best outsource to a competent telemarketer so you can save both yourself and them the trouble of settling inquiries.

Updates. No matter what a piece of software does, updates are both inevitable and a constant need amongst computer users. Whether it's the patch update of an online game or a critical update for an anti-virus' database, all computer software will need updates in one form or another. Despite all the wonderful conveniences computers have given us, they're not prone to error. Bugs and glitches are always a guarantee in even the latest software. That is why updates have to be made on a regular basis.

For suppliers of an ERP software solution, the same rule applies. Now you might say the nature of such software means that updates come few and far in between but will admit that they come in large packages (like upgrades). Well, frankly, an upgrade is just simply a very large update. In fact, they're so large that it may be more advisable to use less automated means to inform your clients of something that big. Why is this so is because things like a simple e-mail could just end up in the spam filter. If your software has a means of telling it to them directly (like the way anti-virus programs do), that's even more so because they might have some questions they might want to ask about but can't because they know a computer can't answer them.

Your only chance would seem to lie in a bit of telemarketing. Now you might think ERP telemarketing is just something you used to get new software clients, not tell them about updates. Well you're forgetting that a lead can also be any client that's interested in doing further business with you. Thus, you'd best outsource to a competent telemarketer so you can save both yourself and them the trouble of settling inquiries.

Monday, February 20, 2012

How Big Projects Can Be ERP Software Leads

In the business world, the large size in terms of undertaking a project is an automatic given. They consume large amounts of money, require a lot of manpower, and are a big consumption of other resources. Whether it's setting up a cellphone tower, constructing a mall, or developing a new prototype automobile, their costs all have something in common.

They're high.

It's no surprise then that developers of project management software are doing all they can to identify areas in which they can reduce and make more cost-efficient. Things such as estimating completion times, allocation of raw materials, and even communications are a mere few of the conveniences they provide. It's only logical to assume then that the demand for it is pretty high.

Unfortunately, you're not the only who has reached that conclusion. Your competitors have too. Therefore, it's easy to fall behind in pursuing a lead.

It's for this reason that some companies outsource to software telemarketing firms. Firms with a strong familiarity with ERP computer tools such as project management softwares are highly recommended. They're one of the few groups of people who have a database large enough and agents efficient enough to gather, analyze, and refine business information for fast (and quality) lead generation. They're all about learning what ERP software can do and know how to grant you appointments with the right people.

Remember, projects are big because they're meant to have long lasting benefits for a company's productivity. As such, competition will always be high for a client looking for a software that will make them more cost-efficient. Outsource to a telemarketing company now and avoid falling behind.

Monday, February 13, 2012

Telemarketing in Singapore and ERP Sales Leads For Software Companies

Singapore is an Asian country that has a relatively great economy, coupled with low tax rates. Along with those factors, its location and it known for being corruption free make it a prime area of investment for many foreign investors. One thing that should not be failed to be mentioned is that Singapore is also noted for its skilled work force. That being said, many business owners that want to see an increase in sales rely on call centers in Singapore to get better results with their campaign.

For example, let us make use of how companies that are based in other countries that expands into Singapore are in need of good ERP systems. ERP software allows them to monitor all the information between their branches in real time. This facilitates better management of their data between themselves, or outside stakeholders that also keep check on the needed information. But even for a software company that has a good ERP system in the market, it would be all for nothing if they can’t manage to bring more clients to the table and increase sales. That is why through the use of telemarketing, leads for ERP sales can be obtained.

Even if a company has made a name for itself in their line of industry, they cannot be lax and just let things be. A company must always be competitive even if at the top and always try to maximize their sales. Obtaining leads through telemarketing in Singapore is one way of retaining that edge in your marketing schemes as it would make it easier for you to locate interested prospects within the bounds of Singapore. Many do this through hiring third-party telemarketing providers to take up the job. And what better option to choose than a call center based in Singapore. Natives from Singapore know the best ways to communicate with their fellow countrymen thus maximizing the outcome of each call. Aside from that, the country is known for its skilled work force so you can truly expect good results.

Telemarketers are known for how they market the products that their employers sell, and they are also known for working wonders for B2B companies through their appointment setting approach or through setting up webinars for their clients. For a software company that wants to market their ERP systems in Singapore, all these are valid approaches. Telemarketers can make hard-sales for you, however when it comes to things like these that wouldn’t really be the best option. The best methods are through appointment setting for office visits or webinars since prospects would mostly like to see a presentation so that they would at least know how your software works and its key features. All this would not be easy without the help of good ERP sales leads. That is why aside from just lead generation services, businesses make use of telemarketers to also use telemarketing to make more sales using the leads generated for them. A good telemarketing company offers a wide array of services, all of which can be made use of by businesses that need it. So if you are a company specializing in software such as ERP systems that caters to Singaporean companies, give telemarketing a try and see just how it helps you in increasing sales and locating more prospects.

Thursday, February 2, 2012