Thursday, October 25, 2012

Using Lead Generation To Combat Poorly Cheap Alternatives To Proper Software

When people think marketing and lead generation, they immediately think promotion. They forget that it serves a purpose that could arguably far more important: sharing information. And in this day and age, information is the key to combating the sudden rise of 'cheap alternatives' in business. 

Generating Software Leads Among Tight-Budget Businesses

For example, suppose you are a frustrated HR software vendor. The reason for your frustrations are not the result of making a bad product or being outdone by competitors. But rather, your HR leads are being stolen by competition that uses a bad product. 
The bad product in question is a so-called 'cheap alternative' to your recruitment software. The reason why this is so bad is because this alternative is not only wrong for you but also from the eyes of equally legitimate competitors! The method relies more on cutting corners and marketing hype than actual quality. 
Make no mistake, it is not wrong to save up on costs and at times it is more advantageous to employ the cheaper of two alternatives when they produce the same results. 
But that is the condition: The results must be the same. 
In the case of your poorly cheap alternative, you have the tactic of using sites like Facebook to qualify candidates. But according to Amit De on Mashable, such a tactic results in a dangerous and confusing mix between the professional and the personal. 
So what happens when the professional merges with the personal? The fact is, Facebook simply isn’t the core of your job search experience, as it’s been traditionally used for our social lives. How can you ensure employers won’t see anything that could cast you in a negative light, like pictures from this weekend or a less-than-professional wall post from a friend? 
One way to ensure employers can’t snoop is to keep your Facebook profile as private as you can. First, run a quick Google search to make sure your profile no longer pops up in association with your name. If it does, you can make your profile unreachable by search engines by clicking on the “Ads, Apps, and Websites” option under “Privacy settings,” then edit your settings under the “Public search” category. Consider restricting who can send you friend requests, and keep your phone number and email address limited to only friends. You can also restrict who sends you messages and who can see what others post on your timeline — choose from pre-determined options or customize it to specifically block this information from those who you may have friended for professional reasons.” 
Now supposed that De's advice were to be followed by many job seekers. The result is the cheap alternative produces lesser results because they do not want prospective employers looking up their social lives. They will divulge details that only give out information on their professional ones. The problem is your prospects might not know that and this is where software lead generation comes in. 
It is like the professional doctor calling out the snake-oil salesman. You need to share this information so that not only will they be interested, they will not waste time with something that clearly does not work well and comes with strings attached. 
To summarize, never despair when someone suddenly comes around calling your prospects with false promises. Head them off by approaching your HR sales leads with real information!

Thursday, October 11, 2012

Use Appointment Setting To Explore More Possibilities

There does not seem to be an end to the constant mantra of “Do Not Need”. What hope can be found in appointment setting when you cannot even spark a prospect's interest over the phone let alone in an entire business meeting?

The key is to not lose hope and to always find more possibilities.

Spread Your Lead Generation Plan Across The Bigger Picture

For example, suppose you were a CRM software vendor and have been recently marketing the promises of integrating the mobile experience for a more accurate assessment of consumer behavior. Unfortunately, you just cannot seem to generate enough CRM leads with the idea simply because your prospects do not see consumers paying with their mobile phones.

How can you get more of them interested in something that not even the average consumer seems to need? The answer is obvious. You are not focusing on the greater possibilities.

Read again, you want to offer a software solution that integrates technology that is seeing increasing use and relevance when it comes to customer data. Sales do matter but is it not also important to learn what lead to those sales?

Related Content: Software Sales Leads – Leaving Your Own Mark On Consumer Experience

The fact is just because somebody cites how only a few people use their smart phones to pay for something does not mean they have a point. Like any other sales process, there is more to using mobile than using it instead of paper and coin. MediaPost, for instance, has just reported that consumers still use their mobile to assist in shopping even though they do not make the actual purchase with a mobile device.

Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. Of those people, 76 percent purchased in store; 59 percent purchased on their PCs; and 35 percent made their purchases on their smartphones. As mobile commerce becomes easier and more secure, expect that last number to rise considerably.

Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.”

If you really want to present the possibilities then all you have to do is touch upon those possibilities during your software appointment setting campaign. For a basic start, take the following steps:

  • Re-evaluate the possibilities and add more research – Again, do not be taken aback by negative findings. Make sure your marketers still keep in mind that what you have goes beyond them. Try to find more statistics like the ones cited from MediaPost as well.

  • Keep it simple for them – The bottom-line is still important so avoid trying to impress prospects with excessive jargon and long-winded explanations. Save it for the actual appointment if you have to. When you think about it, the more simple and frank you are, the sooner they might realize what they are missing.

Related Content: Why Software Leads Do Not Mix With Software Lingo

At this point, it also pays to be cautious when it comes to being too presumptuous. You cannot expand over something if you do not know what that something is. Tell your lead generation services to wait and listen first and then respond by suggesting your prospect can realize more possibilities.