The best telemarketers are those who know exactly what to say, when to say it, and who to say it to. Their spiels are free from hesitations, long pauses, repetitions, and annoying vocal sounds such as ‘hmm’ and ‘um’. The more fluent you are with your style, the more dynamic and competent your image will be projected to your customers.
Just like in B2B appointmentsetting services, making sales calls requires you to be flawless in your speech, that no matter how many times over you’ve delivered the same pitch, you never sound scripted. You sound confident yet friendly, smooth and effortless in the most natural way possible. You don’t stumble over your words no matter how technical your conversation gets because you know everything there is to know about your product, all it’s good points as well as its weaknesses. So everything you say will sound pleasant and free-flowing to the eager ears of your prospective buyers.
Here are other practical tips to impress and engage the decision makers when you make that call:
Watch your pronunciation. VIPs hate it whenever their names, their company’s names, and other important words are mispronounced. Before you finally decide to talk directly to the decision maker, make sure you call ahead of time to find out the right pronunciation so you have time to practice it over and over again until you get it right. The VIPs will be pleased with your effort.
Don’t be a phony. Decision makers who are used to dealing with telemarketers can sense if you’re a fake right off the bat. As fierce and unforgiving the competition may be, show some genuine warmth and concern to them and let them know that you are there to help them, that it’s all about them and not about you. The thing is, these things cannot be faked. You have to sincerely like your product and enjoy your work for you to pull this off successfully. Remember, your customers will be happier and at ease knowing that they’re dealing with positive and pleasant individuals.
Control your energy. As a telemarketer, you are expected to sound energetic when making cold calls, just be sure not to overdo it because it can be quite overwhelming for the person on the other end. You can speak powerfully yet in a calm and soothing tone. Your words don’t need to sound too complex or technical. The key to selling is letting the prospective customer know and understand what your product is and how this can help them and their business. You’re there to sell, you’re there to help, and you’re there to serve. It’s that simple.
Keep these three important points in mind and you’re well on your way to becoming a successful and competent telemarketer. Good luck.